Abercrombie & Fitch Ad Accidentally Highlights America’s Obesity Epidemic
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August 27, 2022I saw the following tweet with a side-by-side of a current Abercrombie & Fitch ad and one from the 1990s. I thought it must be photoshopped because the modern ad is just so shocking, especially when juxtaposed to the ad from 30 years ago. They can’t possibly be trying to sell clothing with this modern ad, can they?
So I looked it up myself and discovered that it is 100% real. Abercrombie & Fitch is indeed running this ad. They posted it to their Facebook page on August 21, 2022 at 1:01 PM.
Hereβs the thing, though. Why not choose an attractive girl who is heavy, fix her up in clothes that actually look good on her, and then take a picture that is at least somewhat flattering? Itβs almost like they wanted this picture to look as bad as possible for increased shock value or something. Did they even try to find clothes that fit her or looked cute on her? Did they even try to pose her in a way that makes her look lovely? The only reason I can think of for seemingly making this ad as unflattering as possible is for increased shock value to desensitize the public and aid in the unhealthy leftist “body positivity movement.”
Bill Maher recently did a bit mocking the obviously unhealthy and antiscientific celebration of obesity that is sweeping the country. The woke mob expects corporations to comply with their narrative, and clearly Abercrombie & Fitch are obediently bowing down.
2 Comments
It must be the libertarian in me that I have nothing against people being people whether they are thin or fat or anything in between. Shaming people into losing weight has failed miserably for the past 100 years so why continue it? Part of the fat “acceptance” is finding a balance between people being healthy and enjoying their life. There will always be fat people, our bodies are different when it comes to food and exercise, so why not just leave fat people alone? Just a reminder that thin people, some seemingly exceptionally healthy, die every single day.
Now for this ad…I agree, why didn’t they find an attractive plus size model? This looks like a selfie of an ordinary woman in an outfit she put very little thought into. I doubt they’d feature a thin model in something so plain and unflattering. Are they purposely making her look unattractive? David T. Abercrombie and Ezra Fitch are spinning like tops in their graves.
I’m a little bit offended by Bill’s commentary on obesity, bc it’s not as easy as no longer eating donuts. I’ve been dieting on and off since I was a young teenager (I’m 44 now), even though I was not overweight as a teen. I was just taller than most of my tiny classmates and felt too big around them bc my frame was the right weight. At 20, I was diagnosed w major hormonal imbalances and all my doctors led me down the wrong path–exacerbating my problems that actually made me gain weight uncontrollably. I used to joke that I’d gain weight eating anything but plain lettuce; but it’s not a joke, my body doesn’t work like everyone else’s. I’m now clinically obese and suffer from a lot of health problems (insulin resistance, PCOS, low thyroid disease, type 2 diabetes) I think could have been avoided had the doctors known what to tell me and how to treat me way back then. I’ve had to learn how to eat on my own w the help of some new functional medicine doctors who have access to info I do not. I’ve spent tens of thousands of dollars on doctors, nutritionists, exercise gurus, medicine men, acupuncture, chiropractors, vitamins, supplements, diets, etc. trying to find a way to balance my hormones. It’s incredibly hard to get well vs stay well. With all that said, I don’t glorify obesity. I don’t actually like seeing obese women and men in ads; I’m not attracted to obese people and don’t think anyone is obligated to be attracted to me while I’m at the weight I am. I want to be healthy and thin (bc losing weight will reverse many of the issues I have) and be able to shop in a store without having to find just anything that covers my body. But I do what I have to do and I don’t let my obesity hang out bc “I have the right to.” I don’t find it attractive to see too much skin on even thin people. Letting it all hang out in public has become the new normal, but some of us mid lifers are still keeping it together–fat or thin!