
The Fox network has declined to air this commercial put out by the group Faces Of Choice. The group long tried to get ad time but they were repeatedly given the run around until they were just finally told, all ad time was sold.
Lyric Gillett stated that she started negotiating with the network last July, as the Washington Times reported. A Fox spokesperson asserted that the network sold out its ad space long ago, saying, “Super Bowl LIV sold out at a record pace this year, and unfortunately we were unable to accommodate Faces of Choice and other advertisers.”
But Gillett countered that she had given the network storyboards and answered questions about her organization, only to have the sales division reply that the legal department would answer her by late November. She said, “Some individuals had apparently expressed that the sales division was not happy with the way the legal division was going in terms of not providing answers. So, an executive flew up from New York and we were told Friday to expect an answer by Monday. Monday came along, we got no answer, and then found out that night that they were sold out.”
This is a sad contrast to a commerical Fox is allowing. Hummus-maker Sabra will air a commerical featuring drag queens. Apparently, Fox approves. Only a snippet of the ad has been released so far.
What goes with hummus? Snacks, of course! That’s why we got @KimChi_Chic and @Miz_cracker to suit up for the #Sabra #SuperBowlLIV commercial on Feb 2! #HairWeGo! pic.twitter.com/dM0rpudVsl
— Sabra (@Sabra) January 23, 2020
Sabra claims that they put drag queens in the commercial to show just how, “versatile, relevant, and relatable hummus is today”. So, let me get this straight. You use a small percentage of the population, of whom most people could not relate to, in order to show how relatable your brand is? Got it.
NBC News spoke to Bob Witeck, a marketing specialist who focuses on reaching LGBTQ audiences; he enthused that the ad was “revolutionary,” and chortled, “For queer audiences, it is an art form and an ‘outsiders’ language. Reaching the Super Bowl means taking our language into every home in the nation and millions around the world.”
The last sentence there is truth. They want the LGBTQ lifestyle brought into everyone’s home Sunday night. Ads like this are just one of the ways in which alternative lifestyles are being normalized.
The Super Bowl should be a family-friendly event. Parents should not be worried about letting their children watch the Super Bowl. However, that is not the case. That changed long ago, in my opinion, with the racy Super Bowl halftime show. Commercials featuring drag queens only makes it less friendly to families. It brings up topics that, frankly, I don’t feel like discussing during my Super Bowl party.
It would be more respectable if Fox said they simply did not want such a heavy and controversial ad during the festivities of the Super Bowl. I could understand that.
I challenge you to share the ad on your social media pages during the Super Bowl on Sunday. This ad deserves to be seen. The survivors deserve to be heard.