Millennials Blamed For Killing American Cheese

This is something I’ll totally own up to.

American cheese is on the decline, and the world is blaming millennials. Why? Because, as a group, we’re more health conscious (kinda?) and into understanding all of the ingredients in our foods.

Via Bloomberg:

American (cheese) culture is at a crossroads. The product, made famous by the greatest generation, devoured by boomers on the go and touted as the basis for macaroni and cheese, the well-documented love object of Gen X, has met its match with millennials demanding nourishment from ingredients that are both recognizable and pronounceable.

Don’t rely on anecdotal evidence. The data show it, too. U.S. sales of processed cheese, including brands like Kraft Singles and Velveeta, a mainstay of delicacies such as ballpark nachos, are projected to drop 1.6 percent this year, the fourth-straight year of declines, according to Euromonitor International.

Look. I’m a huge fan of cheese, but I’ve NEVER been a fan of American cheese. Ever. I don’t like the taste, smell or texture. I’ve always preferred cheddar– sharp white Vermont cheddar is where it is AT people! (Have I dropped $50 on cheese in Vermont before? Maybe.) But I’m also into Swiss, picante provolone and basically whatever else EXCEPT plastic-y American cheese. It’s not a health thing. It’s a taste thing.

Anyway, #SorryNotSorry for killing American cheese. Eat a grilled cheese with a slice of Vermont cheddar. It’s a game changer.