

I’m not really an “expensive shoes” girl.
Sure, I might drop some money on some nice boots. Good boots can be pricey.
But $600 heels? I can literally think of 600 things I’d rather spend that money on. Why? Well… because I’ve never seen a pair of $600 shoes that looked all that much better than a pair of $100 shoes.
…and Payless shoes is trying to prove they don’t look better than $20 shoes!
THIS IS AMAZING.
I’m sure some people are going to be all like “Well IIIII can tell the difference because I know REAL luxury.” Yeah, ok girlfriend. You keep telling yourself that.
Payless Shoe Source typically caters to budget-conscious shoppers with its low-price footwear, but the discount store managed to get a slew of gullible luxury shoppers to drop hundreds of dollars each on their products by erecting a fake ‘luxury’ shoe store.
For the one-off experience, Payless opened what looked like a high-end shoe boutique in Los Angeles recently, and then set cameras rolling as customers went shopping.
Several, duped into thinking ‘Palessi’ was a new luxury brand, were willing to spend up to $600 on shoes that typically cost $20-60.
The temporary boutique was set up for one incredible prank — and a funny commercial, which was uploaded to YouTube this week.
While the shoes are exactly the same ones sold in Payless stores, though, the brand put them out in a different setting.
They picked a space with fancy, back-lit displays and a dramatic angel statue greeting customers.
Working the shop were employees dressed in sleek all-black ensembles, and a crowd of fashion lovers were invited to the opening.
As they shopped, several were stopped and interviewed about the shoes they were trying on and buying. The ad promises that those featured in the ad were all real people, not actors.
They’re elegant [and] sophisticated,’ says one customer, holding up a floral pump.
‘I just think it’s so classy,’ says another woman of a blue pump from the brand’s Christian Siriano collaboration.
One man, holding a pair of black sneakers, says he can ‘tell it was made with high-quality material.’
Several shoppers posed with the shoes, which they paid $200 to $600. If they’d walked into a Payless, they could have found some of the same ones for $19.99.
So remember… when you brag about your expensive shoes (and yes, conservatives do this, too), you’re basically bragging about spending a whole heck of a lot of money on something you could have bought for a tenth of the price.
Good for you, I guess?