Nike Embraced Colin Kaepernick Because It Wants To Be A ‘Partner In Social Change’

Why did Nike think it was a good idea to highlight disgraced former quarterback Colin Kaepernick in its latest ad campaign? I’ve been trying to figure that out. Did they think this would help their business, or did they know it would hurt business but who cares because SOCIAL JUSTICE?

It seems it’s a little bit of both.

TMZ Sports spoke to sources “involved in the negotiation,” and they said that Nike’s decision was rooted in cultural and social change.

Nike knew that the ad would infuriate people and even inspire boycotts, but they figured it would ultimately attract more customers.

Although the target demos are highly protected by Nike — industry sources tell TMZ Nike’s customer base is “significantly urban” and the company felt the decision would be solidly embraced.

But, beyond demos … we’re told Nike’s decision was a long play. Up-and-coming athletes are no longer just shills for corporate America. They increasingly embrace causes and are not afraid to speak out, even at their own expense. In other words, they believe in Colin’s mantra, “Believe in something. Even if it means sacrificing everything.”

The source ultimately said Nike wants to be viewed as “a partner in social change.”

Good grief.

h/t TMZ