Snapchat Runs “Slap Rihanna” Ad… She Hits Back Where It Hurts…

I never got in to Snapchat.

I opened an account at the insistence of my friends… then forgot my password and deleted it off my phone. I just never got the point. Sometimes I feel like the only 20-something year old who DOESN’T use it.

Anyway, word on the street is it’s not doing too well. There was an update everyone hated, then Kylie Jenner turned her siliconed back on it, now this…

“I’d love to call this ignorance, but I know you ain’t that dumb!” https://t.co/5M1LSSS3Lr

— New York Post (@nypost) March 15, 2018

I’m sorry… What?

Here’s the ad in question:

Yeeeeeah… not a great call, Snapchat.

According to the New York Post:

Rihanna called out Snapchat for running a sickening ad that asked users if they “would rather slap Rihanna or punch Chris Brown” — and sent the stock of the app’s parent company tumbling as much as 5 percent

Because domestic violence is HILARIOUS, y’all.

Good one, Snapchat. Surely you thought this would go over well…

Rihanna went OFF on her Instagram story… and I think she’s entirely right.

“Now SNAPCHAT I know you already know you ain’t my fav app out there!” the “Work” singer wrote in an Instagram tirade on Thursday. “I’d love to call this ignorance, but I know you ain’t that dumb!”

The shocking ad — which referred to Brown’s 2009 conviction for brutally assaulting Rihanna in a car — provoked disgust on social media over the weekend, with some vowing to delete Snapchat from their phones.

“This isn’t about my personal feelings, cause I don’t have much of them … but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet … you let us down! Shame on you. Throw the whole app-oligy away.”

Again… I’m having a hard time understanding why anyone at Snapchat thought this would be a good idea?

Snapchat’s parent, Snap Inc., responded Thursday by calling the ad “disgusting” and saying it “never should have appeared on our service.”

Earlier in the week, Snapchat had given a relatively clinical statement that the offending ad “was reviewed and approved in error as it violates our advertising guidelines.”

But it wasn’t nearly enough… as the whole incident dinged them RIGHT where it hurts… In the wallet.

The Thursday fracas sent Snap shares down 5 percent, to $16.91 by early afternoon — their lowest levels this month. They recovered slightly to close at $17.20, down 3.6 percent.

Get it together, Snapchat.