

Bert’s Books just won my vote for best bookstore display of 2023.
Located in Swindon, England, the independent bookstore garnered a lot of attention online for the cheeky way they chose to display Prince Harry’s new memoir, “Spare.”
Anyway, we do have some spare copies of Spare if you want one pic.twitter.com/uOFbiPdMaW
— Bert’s Books (@bertsbooks) January 10, 2023
This struck my giggly so much I almost spat out my tea.
Just kidding, I don’t drink tea because I’m ‘Murican.
Watching this trainwreck of a situation unfold between Harry and his family has been nothing short of cringeworthy….but at least we’re getting some good comedic relief from savvy businesses.
And it appears that Bert’s Books can look forward to more sales because of their well-timed joke.
Based on this window display, I want to support your shop. Do you ship to Canada? This is just brilliant….
— Cindy (@WatWatSpin) January 10, 2023
Inspired 😂😂 will place an order for Bella Mackie’s novel.
— Jules (@juchurchill) January 10, 2023
I would love to support this kind of brilliant marketing. Do you ship to the US?
— Messie Condo (@messiecondo) January 10, 2023
The store did clarify they don’t really feel one way or another about the good ole’ prince, but I appreciate their thoughtful snark, nonetheless.
It's been interesting today how people have projected some very different meanings onto this picture.
— Bert’s Books (@bertsbooks) January 10, 2023
Some have thought I'm supporting Harry, others think I'm doing the opposite.
I don't really have strong opinions either way, tbh. https://t.co/hrUzbUYZIv