Balenciaga Thought an Ad with Children Holding Bondage Teddy Bears Was a Good Idea

Trust me when I say I never thought I’d put “bondage” and “teddy bear” in the same sentence, BUT HERE WE ARE.

Fashion brand Balenciaga has (rightfully) come under fire after a disgusting ad campaign dropped with children innocently holding teddy bears that are dressed in bondage gear.

LOOK AT THIS NASTINESS.

At first glance it’s like okay, maybe these people are really that stupid and this is just an ad campaign gone wrong. But no, no, no—these creeps left a sign in the ad that it was intentional.

As Alison Centofante notes in her tweet, paperwork of a Supreme Court case involving a federal child porn law can be seen underneath a purse in the ad.

Here’s a closer shot.

WHAT. THE. ACTUAL. EFF.

“They are trying to chum up attention by incorporating a Supreme Court child porn pandering case as window dressing. It’s connecting child porn with their product. It’s an exploitative attention-getting device,” said Benjamin Bull, general counsel for the National Center on Sexual Exploitation.

After the backlash, the brand wiped the photos from their pages.

I sense an episode of “To Catch a Predator: Fashion Edition” in the works.