The company announced plans to close 94 of its more than 500 stores in February.
The young women’s clothing chain is the latest mall-based retailer to file for bankruptcy protection, and joins a list that includes Gymboree, Claire’s, and Mattress Firm.
Fast-fashion retailers must quickly respond to the latest styles, trends, and influencers to stay ahead. But Charlotte Russe admitted it missed the mark.
The company said its marketing strategies “failed to connect” with teens and young adults and “outpace the rapidly evolving fashion trends.”
It mega failed. I noticed. It just couldn’t keep up. I stopped shopping there for a reason. Some companies were able to make changes and get back into the game (like Aero), but it’s a tricky business.
Bye $5 flip flops. I’ll miss ya.
