Super Bowl Viewership Takes A Dip
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February 6, 2019Even people who aren’t into football watch the Super Bowl. It’s a cultural thing at this point. You eat the buffalo chicken dip, chat with friends and watch the commercials. Lots of people do this. However, less people did it this year. Viewership fell to a 10-year low.
The CBS broadcast game out of Atlanta was seen by a total audience of 100.7 million, according to CBS Sports.
That number comes from when you add up everyone who watched on CBS the network, CBS Interactive, NFL digital properties, Verizon Media mobile properties, ESPN Deportes television and other digital properties. Besides being a very unique bundling spin on Super Bowl numbers that previous broadcasters haven’t shamelessly taken, that’s the first time the NFL’s big game on a network as fallen beneath 100 million viewers since 2009 when the Pittsburgh Steelers beat the Arizona Cardinals 27-23 in Super Bowl XLIII.
Don’t get it twisted. 100 million is still an INSANE number of people, but it’s still on the low end of things for this particular event.
The actual number of people who watched the 6:32 to 10:05 PM ET game on CBS itself was 98.2 million
Which means, without CBS’s sleight of bundled hand, last night’s game is down just over 5% in total audience from last year’s Super Bowl on NBC. Compared to the last time the net had the big NFL game in 2016, the sewn together number of 2019 Super Bowl took a tumble of 12%.
It was a really boring Super Bowl, TBH.
Whatev. Anyway, please enjoy this epic pic of Brady and MVP Julian Edelman chillin’ at Disney.
Also, I’m just gonna leave this here.
PS- how precious is this photo?
K, I’m done.
h/t Deadline
