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Watch: Hyundai Responds After Vegans Freak Out Over Super Bowl Ad
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So… Hyundai ran this ad last night during the Super Bowl.
What’s worse than shopping for a car? Watch this. Then see how we fixed it with Shopper Assurance. #BetterByHyundai #SBLIII
— Hyundai USA (@Hyundai) January 30, 2019
And here’s the whole thing:
In it, an elevator carried people through unpleasant experiences, such as root canals, sitting in the middle seat of an airplane, car shopping, and VEGAN DINNER PARTIES.
Vegans are SO offended, because THERE’S NOTHING UNPLEASANT ABOUT THEIR DINNER PARTIES OMG.
ICYMI: The trend of 2019 is taking the elevator UP to vegan dinner parties (and an Earth, heart, & animal-friendly lifestyle). Instead of buying a car from people with outdated ideas, we suggest a vegan Smartcar by Mercedes. Great mileage & acceleration, turns on a dime.
— PETA (@peta) January 31, 2019
HEEERE WE GO.
I mean…
Nevermind that Mercedes built the actual Nazi gas chambers. PETA does not care about such trivial offenses.
— Tronald Dump (@RDU_native) February 4, 2019
That’s awkward. But yeah. Vegans are VERY offended.
@Hyundai I make some really great vegan dinner food. But I’d never invite you anyway. Good job perpetuating the myth vegan food is bad. People could offset your products’ carbon footprint by going vegan. But you got a cheap joke in. #superbowl
— Pair (@jeremypair) February 3, 2019
@Hyundai making fun of vegans is just sad and pathetic #superbowl
— Patrick (@canrugger) February 4, 2019
“Oh, Let’s go make fun of the vegans and their crazy lifestyle… we’re not hurting anyone!” #SuperbowlLIII #hyundai
— Christian McAlhaney (@Manberlin) February 3, 2019
Are they, though?
So… how did Hyundai respond?
Not by groveling to the perpetually offended… but in the BEST possible way:
“We actually love vegan food and are glad it’s going more mainstream,” Hyundai tweeted.
“We also hope that vegans have a sense of humor just like dentists, parents, judges and flight attendants, the others stops represented on ‘the elevator,'” the Hyundai representative added.
LOLOLOLOLOL.
TRANSLATION: It’s a JOKE. Chill the HELL out.
— Hyundai USA (@Hyundai) February 4, 2019