So, About That Washington Post Superbowl Ad…

Did you see it?  Here it is in case you missed it:

I would like to offer some unsolicited advice to WaPo and every other media organization out there who feels like they’re getting a bad rap lately, and is all defiant about their mad journalism skillz.

If you think that “Democracy dies in darkness,” and you think getting called #fakenews is a path to that darkness, there’s this really cool, easy thing you can do to make people trust you again, and count on you as you “gather the facts.”

ACTUALLY GATHER FACTS, instead of twisting and bending and contorting yourselves into pretzels trying to spin a narrative. Because knowing the facts DOES empower us, and it DOES help us decide, and it DOES keep us free.

This isn’t rocket science. It’s what journalists are supposed to do. It’s your Actual Job.

Just do it. Do it the way you’re supposed to do it. And then you won’t have to spend millions of dollars on ads with dramatic music in them to beg people to take you seriously. Your work will do it for you.

You’re welcome.