Gillette Gets Its SJW Game Face On

Ugh. You know it’s bad when a company that specializes in razors starts jumping aboard the SJW train.

“Boys will be boys”? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at https://t.co/giHuGDEvlT. #TheBestMenCanBe

— Gillette (@Gillette) January 11, 2019

Here’s the video attached:

If it seems like they’re lumping in masculinity with harassment and bullying, it’s because they’re lumping in masculinity with harassment and bullying. It’s all a package deal. Bottom line, masculinity is toxic!

If you click on the link, it’ll bring you to a big explanation of their new campaign. Short version? They’re freaked out by masculinity.

Thirty years ago, we launched our The Best A Man Can Get tagline.

Since then, it has been an aspirational statement, reflecting standards that many men strive to achieve.

But turn on the news today and it’s easy to believe that men are not at their best. Many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin. So, let’s do it together.

It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man. With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better.

No one wants their razor company lecturing people on what is and is not acceptable when it comes to masculinity. No no– I’m not excusing douche behavior, but realize that it goes far beyond that. These people– SJWs– find masculinity alone TOXIC.

People are annoyed.

Bought Gillette razors for years. I will be buying an electric razor. The best Gillette can get is finding a reasonable price for a razor. All I want is two razor’s for a comfortable shave. And no product should tell anyone how to behave or what society deems as acceptable.

— Cris Benson (@TheFFInformer) January 14, 2019

Keep your woke takes to yourself and concentrate on selling razors. Nobody with any sense looks to agenda driven corporations for social commentaries. Plus it’s great to see a TYT clip in your advert. That’s not a total biased network (said sarcastically). pic.twitter.com/DmbhiFbcbO

— Trevor O’ Dwyer (@TrevorODwyer1) January 14, 2019

Instead of focusing on the positives of boys and men, @Gillette runs a campaign that essentially portrays men as rapists in waiting. We call for a boycott of @Gillette It’s time to show support of men and vote our pocketbook. #ShameOnYou @Gillette

— NCFM Carolinas (@NCFMCarolinas) January 14, 2019

Feather double-edged safety razor holder is $10-15 (https://t.co/4WzRnqGjua)
Blades are as cheap as 10 cents each (I like feather blades, which are a little more, but try a few brands. They’re standardized.)

Drop Gillette, save money every month, and shave like a real man.

— Eric Dykstra (@Eric_Dykstra) January 14, 2019

Moved to Dollar Shave Club years ago. Good razors , excellent price, funny emails, no lectures

— OffendedHooper (@geriatrichooper) January 14, 2019

Mark my words: If Old Spice starts caving to the whiny snowflake crowd, I’m going to be SO TICKED.