I’d like to assume that Nike knows what it’s doing. I’m sure it assessed the risk of making Colin Kaepernick the face of its “Just Do It” campaign and decided that the benefits would outweigh the costs. We’ll see if that happens. Either way, we’re stuck with this ridiculous photo and ridiculously self-righteous quote.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
I’m more offended by the quote than the fact that Nike made him the face of the campaign. Colin Kaepernick doesn’t know sacrifice. He tried to be edgy by DISHONORING those who actually put their lives on the line every day. He’s only relevant because he’s diminishing the sacrifice of REAL heroes. Colin Kaepernick is a pathetic coward, and he should feel ashamed of himself.
This is the dumbest move @nike has ever made in the history of its brand. pic.twitter.com/KshvmdGajT
— Clay Travis (@ClayTravis) September 3, 2018
This is also why having people with different opinions in your board room matters more than having people who look different, but all think the same. This will be a PR disaster for Nike. Insanely dumb.
— Clay Travis (@ClayTravis) September 3, 2018
Want to know what a REAL hero who REALLY sacrificed everything looks like, Nike? Look at Pat Tillman. He played for the Arizona Cardinals and left to serve his country after 9/11. He died in Afghanistan. That’s what TRUE sacrifice looks like.
A post shared by FieldCraft Survival Fit (@fieldcraftsurvivalfit) on
True sacrifice, Nike. Look at it.
Powerful.
Pat Tillman was a NFL football player that quit the NFL to join the army after 9/11. In 2004 he died in Afghanistan due to friendly fire. pic.twitter.com/qUbOYn7R87
— KEEM 🍿 (@KEEMSTAR) September 4, 2018
Sacrificed everything pic.twitter.com/upCpPMiEpk
— Nathan the Wurtzelhearted (@NathanWurtzel) September 3, 2018
Just putting it out there that Pat Tillman sacrificed just a *bit more than Colin Kaepernick.
— Stephen Miller (@redsteeze) September 3, 2018
But again I guess that isn't Nike's target audience to sell sneakers. Enjoy those millions, Kap. Capitalism is great.
— Stephen Miller (@redsteeze) September 3, 2018
Believe in something.
Even if it means sacrificing everything. pic.twitter.com/xWtWZQLYil— Doug Collins (@Douglas_Collins) September 3, 2018
A bunch of libs are coming out and are all, “But Pat was TOTES LIB, and it just shows how narrow-minded they are. I don’t care about his politics. HE MADE THE ULTIMATE SACRIFICE. The fact that Nike would honor someone like Kaepernick and act like he sacrificed something is wrong, especially when you remember those who, again, made the ultimate sacrifice. That’s what this is about. Political ideology be damned.