CNN Celebrates A ‘Kinda, Sorta Record’ Month, Just One Problem
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June 3, 2018A few weeks ago, we did a mid-month update on the general ratings across big cable news channels. I’m talking about Fox News, MSNBC and CNN, of course. We noted that CNN is experiencing some, ermmmmmm, difficulties. And by that I mean, it’s experiencing a 30% drop in viewership.
You can catch up on the stench here.
Sine the month of May is officially behind us, we can examine everything from a more general perspective, and DAYUM you guys. It’s bad
According to AdWeek, CNN was down 25 percent in primetime viewership compared to May 2017 and 20 percent down in day time viewership compared to the same time period. The network’s losses in the key 25-54 age demographic outpaced its overall losses.
The losses amount to just an average of 835,000 average primetime viewers each night and 655,000 total viewers during the day in May. In the 25-54 demo, CNN averaged 265,000 viewers during primetime hours and 198,000 viewers during dayside hours.
Despite that, CNN is trying to spin it as much as possible. The network released a press release titled, “CNN HAS SECOND-BEST MAY EVER.”
HA. OK. Whatever you have to tell yourself, CNN.
Meanwhile, Fox News is doing the Mexican hat dance all over everyone.
In ratings data released Wednesday by Nielsen Media Research, FNC extended its run of consecutive months at number one to a staggering 197, while building hitting another impressive milestone: Fox News Channel has now beaten every other network in basic cable for 23 months straight, based on total day ratings, with an average total day audience in May of 1.4 million viewers.
In prime time, Fox News destroyed its competition, with an average total audience of 2.381 million viewers, compared to MSNBC’s 1.384 million and CNN’s 835,000. Among viewers 25-54, the group most coveted by advertisers, FNC shook off a challenge in recent months from MSNBC to claim a clear victory: 461,000 viewers, well ahead of MSNBC (329,000) and CNN (265,000).
No contest. And can we just LOL for second? CNN couldn’t break an average of 1 million viewers during prime time.
Sad!
h/t The Blaze
