Delta’s NRA Stunt Ended Up Backfiring Worse Than They Could Have EVER Imagined…

As we mentioned, Delta decided to boldly virtue signal when they announced they would cut all ties to the NRA by discontinuing the member discount….

I don’t know ANY NRA members that joined for discounts… but whatever floats your boat, Delta…. I hope that makes you feel all good about yourselves.

Anyway…

Georgia legislators decided to rescind a tax break offered to Delta given their new obvious political involvement and affiliations…

Only 13 Delta passengers have ever bought tickets with an NRA discount. https://t.co/o2NbBc5cuj

— USA TODAY (@USATODAY) March 2, 2018

From USA Today:

The Georgia legislature removed a jet-fuel tax break from a larger tax package Thursday. Lawmakers were upset that Delta, which is headquartered in Atlanta, dropped the National Rifle Association from a discount-fare program in an effort to appear neutral on gun policy.

After the firestorm, Delta will review all its marketing programs to avoid those that might become political, CEO Ed Bastian announced Friday.

But the airline said only 13 passengers ever bought tickets with an NRA discount. That translates into each discount costing the airline about $3 million in tax breaks.

OUCHHHHH.

So here’s the thing… I’m not actually a huge fan of “political retaliation” via tax breaks. Delta’s headquarters are in Atlanta… which surely employs MANY hard-working Americans. Georgian lawmakers need to tread lightly before putting these jobs at risk over a political message…

But. Let’s be honest. In the short term… this is kiiiinda feels like KARMA.

Alex
I will take “stupid PR stunts” for $500

Who is @Delta

— Edgy (@EdDonnahoe) March 2, 2018

This right here is why companies need to be Taylor Swift.
Delta is in the TRANSPORTATION industry. Leave politics out of it.

— Jodi (@APLMom) March 2, 2018

It will probably take a little bit for Delta to shake it off.

— Kurt O’Michaels (@DatOtherMichael) March 2, 2018

BAHAHAHAHA.

And now tens of thousands of NRA members will go out of their way to avoid ever flying @Delta again. https://t.co/KptUwWawhz

— Cam Edwards (@CamEdwards) March 2, 2018

Not just NRA members, Cam. Tens of millions of right-leaning Americans are watching this unfold & taking note of which companies cave & pander to the Left. https://t.co/Ywx6rZogWo

— Kira Argounova (Strassel Republican) (@Kira_Media) March 2, 2018

HAHAHAHAHAHAHAHA @DELTA YOU ARE SO FUCKING STUPID HAHAHAHAHAHAHAHAHAAHAHAHAHAHAHAAH https://t.co/udBzNY8rOC

— Mujahed Kobbe (@Moj_kobe) March 2, 2018

So worth it, amirite?

— HighCap Rapid Fire Cupcakes (@KarrieTheBaker) March 2, 2018