Are you a chef? Home cook? Just someone who likes to spice things up every now and then? (Food wise. Let’s not get crazy.) Well, I have a suggestion for you. Think twice before purchasing anything from Penzeys Spices. If you’re a Trump supporter and/or a conservative, the company openly hates your guts.
During the presidential election, Penzeys Spices CEO Bill Penzey attacked Trump supporters, accusing them of supporting “an openly racist candidate.” He also wrote an open letter about his hatred of Trump and his supporters.
“In the aftermath of the election, seeing the intentional damage inflicted on so many outside the white heterosexual male world, we raised our voice. We felt we had to,” he wrote. “And while the reasons for why we took a stand might be specific to our unique outlook, what we learned actually applies to all commerce in the United States. What we learned is that President-elect Donald Trump has no real support. Voters, sure, but no constituency. Running a campaign on ‘that horrible-terrible-woman who should be locked up,’ while at the same time working to raise fear of minorities among white voters with limited access to education, clearly achieved its goal. But none of it left Americans with any sense of connection to the candidate they actually voted for.”
You can read the rest of his letter here.
In other words, if you voted for Trump, you’re either A.) An idiot who has no clue you voted for a racist or B.) A racist yourself.
An idiot or a racist. Take your pick.
Penzey has no regrets either. He doesn’t care.
“There are times in history where…you’ve got to be on the right side of the issues, if that’s who you are,” he said back in February.
He’s not worried about losing customers. In fact, he says they’re attracting a whole new crop of insufferable liberal spice lovers.
“The old methods of marketing are coming to an end,” he said, “and this is the new marketing.”