Target Makes Move Against Synthetic Colors
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February 28, 2026There is positive news for the MAHA movement, and it comes out of Target (of all places).
Usually when I see Target in the headlines, I assume it is because they are trying to do something dumb like selling tuck-friendly swimsuits again or something. But this time around the news is actually not weird.
Target said on Friday it would sell only cereals made without certified synthetic colors by the end of May, becoming the latest retailer to tighten standards amid a crackdown on artificial dyes.
The big-box retailer said it has worked closely with national and owned-brand partners to reformulate products where needed, and the decision applies to cereals sold both in-store and online.
Packaged food makers such as PepsiCo, Campbell’s and Conagra Brands had announced last year that they would cut artificial dyes, responding to the Trump administration’s “Make America Healthy Again” initiative and Health Secretary Robert F. Kennedy Jr.’s crackdown on ultra-processed food and chemical additives.
“We know consumers are increasingly prioritizing healthier lifestyles, and we’re moving quickly to evolve our offerings to meet their needs,” Cara Sylvester, Target’s chief merchandising officer, said in a statement.
I don’t know about you, but I don’t need the things I ingest to be fire engine red. Consumers want better choices, and I am glad that food makers are starting to realize there is a demand for healthier options. Overall, this is a step in the right direction. Now if we could just make some progress on glyphosate…
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