
A new Cracker Barrel CEO was hired and she is literally ruining everything that is good about Cracker Barrel. Look at this disgusting new logo. It’s basically just Denny’s now.
Remember the old saying, 'If it's not broke, don't fix it?
— Mike Engleman🇺🇲 (@RealHickory) August 20, 2025
The new Cracker Barrel CEO did just that. Woke DEI promotion, no doubt after you listen to her explain, lol. pic.twitter.com/XYRIXoPgIX
Some people seem to think that it’s wokeness ruining Cracker Barrel. I have seen on Twitter that the changes were due to “decolonization.” I have not seen that anywhere from the new CEO, nor was it part of their Press Release. But I also wouldn’t be surprised. Whether it is some woke crap, or just terrible rebranding isn’t the point though. The point is it’s the worst. But don’t worry, the internet is doing what the internet does best and we are getting some great content. Please enjoy some of my favorite tweets:
Cracker Barrel CEO Julie Masino should face charges for this crime against humanity pic.twitter.com/auBFPi4bpr
— End Wokeness (@EndWokeness) August 21, 2025
It’s like Cracker Barrel was taken over by Dolores Umbridge pic.twitter.com/TyiGTNDyYF
— Joel Berry (@JoelWBerry) August 21, 2025
Old Cracker Barrel vs. New Cracker Barrel. pic.twitter.com/6TVLzLCqUd
— Dr. Clown, PhD (@DrClownPhD) August 21, 2025
I don’t want to sound melodramatic, but she needs to be thrown into a volcano. https://t.co/UtD8jIMLx1
— Sean Davis (@seanmdav) August 20, 2025
Proud to unveil the babylon Bee's new logo pic.twitter.com/uSjJkcj0wy
— Kyle Mann (@The_Kyle_Mann) August 21, 2025
Even Steak ‘n Shake called them out.
Sometimes, people want to change things just to put their own personality on things. At CB, their goal is to just delete the personality altogether. Hence, the elimination of the "old-timer" from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to… pic.twitter.com/Aoml8ZOfuT
— Steak 'n Shake (@SteaknShake) August 21, 2025
I don’t know if this was some DEI hires’ push to wokeify Cracker Barrel or just really really REALLY bad rebranding. But what I do know is, I hate it.
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