People Are REEEEALLY Mad About Dodge Ram’s Super Bowl Ad

Dodge put this out as their Super Bowl ad.

You should watch it before I say anything. Make your own opinions.

Ok. So I didn’t feel one way or another about it. It seemed like pretty typical “pull at heartstrings warm and fuzzy things everyone thinks are powerful” kind of Super Bowl ad to me. Really nothing remarkable. It’s been done.

Sorry…I forgot I’m supposed to be OUTRAGED.

As an FYI… The King Estate APPROVED this ad.

A lot of people mad at Ram Trucks for their #SuperBowl ad. The MLK Estate very tightly controls who gets to use his words and clearly sells these rights for specific uses, so worth redirecting the angst…

— Raju Narisetti (@raju) February 5, 2018

Don’t matter! People are PIIIIIIIIIIISSED.

Don't use MLK to sell fucking trucks.That ad turned my stomach @Dodge

— Oliver Willis (@owillis) February 5, 2018

Was expecting it to become a social commentary or something and was really surprised that it was literally just a truck ad. Really weird.

— sevenlayercake (@sevenlayercake) February 5, 2018

Because it was, dude.

Dodge for real just used an MLK Jr. speech to show a bunch of white people doing random stuff around trucks so 2018 is going well.

— Whitney McIntosh (@WhitneyM02) February 5, 2018

OMG WHITE PEOPLE?!?!?! HOW AWFUL!

Using an MLK speech to sell pickup trucks seems just a liiiittle tone deaf, no?

— Jeff Veillette (@JeffVeillette) February 5, 2018

Using MLK Jr. speeches to sell trucks during Black History Month?

— Britt Julious (@britticisms) February 5, 2018

And ok… this was funny:

MLK didn’t say, “I have a dReAM.”

— Don Van Natta Jr. (@DVNJr) February 5, 2018

Nope… he did not.

But let’s be real… it probably WAS a misfire:

Not totally sure the Dodge RAM ad guys read that whole MLK speech.. https://t.co/QPa16BGv3d pic.twitter.com/3eFVZjb3BB

— Kate Aronoff (@KateAronoff) February 5, 2018

Awk.