Netflix Is Getting The Crummiest Addition Ever

Why though? Why Netflix? I’m SURE there’s next to no demand for this.

Netflix is adding a new docuseries, and I’m almost positive you won’t be interested in watching it. It’s basically going to be the TV version of Gwyneth Paltrow’s Goop, and I don’t even know why I said “basically,” because that’s exactly what it is.

Still untitled, Goop’s streaming series will hit Netflix this fall and consist of 30-minute episodes hosted by the site’s editors, chief content officer Elise Loehnen and Paltrow. The team will utilize experts, doctors and researchers to examine issues relating to physical and spiritual wellness.

“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” Loehnen told Variety of the deal.

They’re probably going to hit all of the hot Goop subjects. Heck. Maybe they’ll have a special segment on Moon Dust or Jade Eggs.

Loehnen’s content team of about 20 will work on shaping the series with Netflix, which she said seeks to dial up the aesthetics and quality of storytelling surrounding issues like mental, physical and sexual health — and address larger thematic questions the Goop audience has about leading optimal lives. It doesn’t hurt that Paltrow knows her way around a Hollywood set. The actress has appeared in over 40 films, including the forthcoming “Avengers: Endgame.”

“Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Loehnen said. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”

Some current articles on Goop?

“The Science and Shamanism of Psychedelics.”

“America’s Sex Recession + Other Stories.”

“What It Means to Have a Trauma of Identity.”

“Cleaning Out Old Energy.”

“How To Create Sexual Tension.”

“Healing Your Aura.”

I guess we can expect those in TV form. Just greaaaaaaaaat.

h/t Page Six