Here we go. Christmas ads are upon us, and they’re totally RACIST.
Just kidding. They’re not, but that’s what some people are trying to suggest.
The underlying message in this new Macy ad speaks volumes pic.twitter.com/10CbtSXReC
— Tariq Nasheed (@tariqnasheed) November 18, 2018
Did you spot the problem here? No? Lemme fill you in. Macy’s is under fire for failing to feature a two-parent black family.
You’ll notice that they did manage to incorporate a gay dad family and probably assumed that everyone would be THRILLED with that. But nope. Not good enough! SJWs are never satisfied!
Symbolism is important. Portray my people in a non negative way @Macys
I refuse to believe that a corporation of your magnitude is tone deaf to skin pigmentation issues because you knocked the lbgt pics out the park— Conrad Hawkins (@AntBloom) November 20, 2018
EXIT MACY’S So @macys is added to the list of #marketing #campaigns that need to result in the firing of the entire team. Why is the #blackwoman the only one portrayed alone? Not only is… https://t.co/K8Kl5mbKJV
— Getthefkon (@getthefkon) November 20, 2018
Macy's must be held account for this major corporate blunder! Black people must make them feel the ire by purchasing our holiday choices with other retailers competing with Macy's for our '18 holiday $$$! Eliminate Macy's from your shopping list…INFECT their year-end sales
— Cecil Sharpe (@08cecil) November 20, 2018
@Macys Where is the two parent Black family in this ad?? https://t.co/rX1lhRFwqR
— Lea Cecilia (@WiseLocs) November 20, 2018
That's one reason I don't shop at Macy's, a picture is worth a thousand words, like all African American mom's are single parents.
— Anita Minton (@AnitaMinton3) November 18, 2018
Here’s the thing. I’m about to blow your mind: Macy’s never ran those pictures TOGETHER as an ad. Someone did a copy/paste job on them.
Thank you for reaching out to share feedback on our holiday pajama product images. We apologize. Our intent was never to offend. It’s important for us to know when we've missed the mark, and we appreciate that our customers let us know. (1/3)
— Macy's (@Macys) November 20, 2018
Additionally, if you saw a collection of images on social media, please know that those were actually product images that were cut and pasted together rather than an advertisement from Macy’s. (2/3)
— Macy's (@Macys) November 20, 2018
We know we are at our best when what we do fully reflects the rich diversity of our colleagues, customers & communities. We have shared the comments with our team & are making changes so our customers see balanced images when shopping online with us. (3/3)
— Macy's (@Macys) November 20, 2018
Details. Who needs ’em?