I know it isn’t possible to die of secondhand embarrassment, but if you could, I think I found just the video that would do it. I present to you, Illinois governor JB Pritzker aura farming:
Governor-maxxing. pic.twitter.com/KUZRJc9ANF
— JB Pritzker (@JBPritzker) August 24, 2026
In case you aren’t as hip with the slang as ol’ JB, aura farming is “the act of doing something to look cool, impressive, stylish, etc.”
As you would expect, JB is getting destroyed in the comments.



The funny thing about this is even though this post majorly flopped, his team really can’t take it down. That would mean admitting he looks stupid—which they won’t do. So instead, this absolute embarrassment of a video gets to live on his page forever.