Hot Chicks Make Food Taste Better. It’s Science.

Hot chicks make food taste better.

Don’t shoot the messenger, guys. This is according to science.

According to Daily Mail:

From exotic ingredients to the perfect setting, restaurants make every effort to attract diners.

But if they really want to make their meals taste delicious, it could be as simple as hiring an attractive waitress.

Huh. But is that legal? Surely feminists would get a restaurant closed if they realized they don’t hire chicks who don’t shave their pits.

A study has found some men believe nice food tastes better when it is served up by someone pretty, although a handsome waiter makes no difference to women.

This, scientists say, is because physically attractive women can change mens’ expectations about what they are about to experience in a restaurant.

Ohhhh, boys. You guys are TOO predictable.

Love ya, though.

Canadian researchers found men rated what they had as more delicious when it was brought by a woman wearing make-up with her hair down, as opposed to a tired-looking woman with bad skin and her hair up.

When shown pictures of attractive women, they thought a glass of orange juice was sweeter, less bitter and more likeable.

An attractive woman raised their expectations of a dining experience even before sitting down to eat.

The research, by the University of British Columbia and Simon Fraser University in Canada, states: ‘The current research shows that the presence of physically attractive individuals can affect consumers’ expectations about their consumption experience which then influences taste perceptions.’

It’s not ALL good news though:

The authors, led by Dr Lily Lin, add: ‘When the server is attractive, good food tastes better but bad food tastes worse.’

Bad tastes worse?

You better up your game, Hooters.

Men were shown by the study to be more shallow than women, after rating the attractiveness of waiting staff as more important for enjoying a meal.

More shallow ON THIS. Believe me, I know some MIGHTY shallow ladies.

But for real, guys. This is ACTUAL SCIENCE.

To judge how things actually tasted, researchers gave 61 men a glass of orange juice or a less tasty yeast-based vegetable spread on a cracker while they looked at pictures of attractive or unattractive women.

They’re talking about vegemite, right? Are there OTHER yeast-based vegetable spreads?

Anyway…

Men rated the juice as less bitter, sweet and nicer when looking at an attractive woman. The study suggests there is a ‘spill over’ effect, so looking at someone attractive makes food more attractive too.

But restaurants should beware that a good-looking waitress can make the food taste worse if it is bad.

Men given the vegetable spread disliked it more when looking at a beautiful woman, perhaps because of the mismatch between her looks and its taste.

HAHAHA.

The study, published in the Journal of Retailing, also found men given the vegetable spread cracker by a woman wearing lipstick and mascara, with her hair down, rated it as more delicious on a scale of one to 15.

They liked it less when served by a woman made up to look as if she had acne, eye bags and yellow teeth, with her hair up.

…Oh.

So question: did they make the “ugly” girl look ugly? Or did they purposely hire an unattractive girl to pass out vegetable crackers?

…Because that seems really mean.

Did she KNOW she was supposed to be the “ugly” one?

The study is the first of its kind, and the authors conclude: ‘Despite the wealth of evidence that attractive servers generally enhance the overall experience, to our knowledge no work has examined whether this cue has an effect on sensory perceptions like taste – an outcome that is of obvious interest to restaurants since repeat consumption is less likely after an unsatisfactory dining experience.’

So basically… hire hot chicks as waitresses.

It’s science.