Trump Enters the World of Sneakers with $400 High-Tops

You have to hand it to him—when it comes to marketing himself, Trump never misses an opportunity to drum up publicity via branded apparel.

The newest item on the former president’s roster is a $400 pair of sneakers, which he released at Sneaker Con 2024.

The Daily Wire reports:

“I just want to tell you, you know, I’ve wanted to do this for a long time. I have some incredible people that work with me on things and they came up with this,” Trump said. “This is something I’ve been talking about for 12 years, 13 years and I think it’s going to be a big success.”

“The Never Surrender High-Tops” were being sold on a website that also is taking preorders for a $99 cologne and a $99 perfume as well as a different type of sneaker, available in two colors, that is being sold for $199.

“Bold, gold, and tough, just like President Trump,” a description of the $400 shoes said. “They’re for the go-getters who don’t know the word quit. With a standout gold finish and the ‘T’ badge, these kicks are for true Patriots. Wrapped with an American flag on the collar, they shout out to the brave and the free. The Never Surrender sneakers are your rally cry in shoe form. Lace-up and step out ready to conquer.”

Are those sneakers ugly? Yes. But that doesn’t matter. At the end of the day someone is going to buy them to keep as a collector’s item, and Trump knows this. Case in point, the pair signed by Trump that went for a whopping $9,000—which should pay for a whole 30 seconds of work for his attorneys’ legal fees at this point.”

Given the current financial situation, it might be time to consider dropping a Trump-branded Hummer. Just a thought.