Abercrombie Kids Launches Gender-Neutral Clothing Line
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January 24, 2018
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January 24, 2018Abercombie was really hot when I was in middle school. The goal was to smell like the store. If you wore a shirt that said “Abercombie” and had the perfume and/or cologne, you were cool.
I was not cool. I had to wear a uniform in middle school. On the weekends, I wore Aéropostale.
For those who don’t know, Abercombie is still around. I own some shirts. They have cute stuff sometimes, but it’s usually ridiculously overpriced.
Abercombie also has stores specifically for kids. And you’ll be pleased to know that it’s SUPER progressive. Oh yeah- it recently announced a little something called the “Everybody Collection.”
Translation: A gender-neutral clothing line. YAY PROGRESS!
One commenter wrote, “Great, just what we needed. Unisex clothing for ‘genderless’ kids.”
I mean, Abercombie isn’t SAYING that, but…look around. It’s safe to say that’s the goal.
“Parents and their kids don’t want to be confined to specific colors and styles, depending on whether shopping for a boy or a girl. Our Everybody Collection is one assortment, in one size run, that covers the trends we are seeing in both color and style,” brand president Stacia Andersen said.
Touting the tagline “For every kind of kid and every kind of adventure,” the first rollout features 25 streetwear inspired tops, bottoms and accessories categorized in a single-size system from 5/6 to 15/16 for both boys and girls. Bigger picture, the welcoming ethos is a far cry away from Abercrombie’s former aesthetic.
Moving forward, the gender-inclusive line is major step in a progressive direction for the 125-year old outfitter, which operates over 340 Abercrombie & Fitch stores across the country.
Look. I get that unisex clothing exists, but if you don’t think this is totally a political statement, I’m sorry. You’re incredibly naive.
Ridiculousness to the next level.
— Crosseyed Miles (@CrosseyedMiles) January 19, 2018
What’s the point in this again?
— Kyle Bradley (@mmaboxing1990) January 19, 2018
In this case? Political correctness. Plain and simple.
Looks like girls clothing and maybe for gays boys as well. Lol. Hardly unisex.
— Bill (@Im8ill) January 19, 2018
Girls do get bigger hips at some point, how does the single size work?
— Diane (@SoCalValleyGal) January 19, 2018
That’s what I was wondering…
Why are people desperately trying to confuse kids???
— EtapKid (@Etapkid) January 19, 2018
When I was a kid, the boys my age would’ve rather had a bully give them a swirly than to be caught wearing the same thing as a girl. Just sayin’.
Sad to see people using kids to push a false agenda
— MBurns (@hueyfreeman98) January 19, 2018
What 5yo is demanding gender neutral clothing?
— Brian from work (@StockboyBrian) January 19, 2018
“The line, for children ages 5-14, was created in response to customer demand, the company said” So one customer demanded it?
— NAG (@rgjnag) January 19, 2018
HA yeah. Probably.
Another example of the wussifacation of America. Teaching kids it’s normal to be confused about your gender. #LiberalLogic
— The Worldwide Leader in Fake News! (@dem_mediabias) January 20, 2018
Risky moves like this are typically done by companies as a last ditch effort to regain profitability. If they weren’t in the financial situation they currently are, I doubt they’d make this move. I think it will backfire on them though.
— Jamar Dawson (@JamarDawson) January 19, 2018
PC STUPIDITY ON FULL DISPLAY…….
— CHRIS FAGAN (@ChrisFagan57) January 19, 2018
Like 0.000001% of demand?
— Tom in VA (@va_tth_) January 19, 2018
the future is non-binary ❤️❤️❤️
— tajja ✨ (@CraicHo) January 19, 2018
This isn’t a clothing line…it’s a political statement. Businesses shouldn’t play politics. It’s bad for business. Just ask Starbucks.
— T. Zerilli-Edelglass (@TeresaEdelglass) January 19, 2018
Do you think this will backfire?
