Gillette Realizes Attacking Men Isn’t The Best Way To Sell Them Razors

Remember when Gillette promised to fight toxic masculinity one baby-smooth face at a time?

Well, they realized too late that the beta males who buy into that crap can’t grow facial hair in the first place, and those men who can’t don’t appreciate being called toxic.

That little mistake cost then 8 BILLION DOLLARS.

Now they’re trying to bail out the sinking ship:

NEW: Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad attacking “toxic masculinity” caused a massive consumer backlash costing the company $8 BILLION. https://t.co/sVuGkCeQ9O

— Ryan Saavedra (@RealSaavedra) August 22, 2019

Would you look at that! NOW MEN ARE LOCAL HEROES! I wonder if those local heroes ever do anything TOXIC like help women who could HELP THEMSELVES?!

According to the source link:

Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr Ziekenheiner says in the ad.

“People sometimes ask if it’s scary. It can be, but like anyone who has a job to do, you prepare — not just in terms of your equipment but also mentally and physically.”

FIREFIGHTERS CARRY WOMEN OUT OF FIRES LIKE THEY NEED TO BE CARRIED. SO TOXIC.

WHO DO THEY THINK THEY ARE? KNIGHTS IN SHINING ARMOR?!

THIS INDEPENDENT WOMAN CAN CARRY HERSELF OUT OF A FIRE, THANK YOU VERY MUCH.

Here’s an idea…why not just talk about their razors.

— georgia (@georgia1041) August 22, 2019

*GAAASP* That’s innovative. Someone hire this woman.